HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Develops and leads the overall marketing and brand strategy for HCR
- Manages marketing overall budget and ensures effective expenditures
- Oversees and assists in development of marketing strategy and plans for frontlist releases
- Focuses on promotions and marketing strategies for backlist
- Leads the marketing staff in executing plans and nurturing relationships with authors and agents
- Collaborates with sales leaders and retailers
- Oversees management and updates of HCR website and social media platforms
- Prepares and delivers special presentations for key authors and sales teams
- Experiments with new approaches to Bible study promotion tactics
- Directs consumer testing and research strategy to ensure customer voice is heard
- Drives strategic acquisition priorities in collaboration with the publisher.
Requirements
- Extensive experience (7-10+ years) in marketing and publicity
- Expertise in brand management and strategic planning
- Personal involvement in Bible studies and small groups essential
- Bachelor's degree in Marketing, Publicity, Communications, or related area
- Master’s Degree and Seminary education preferred
- Knowledge of traditional and nontraditional marketing, digital marketing, branding, and promotional copy writing
- Awareness of publishing content, branding, marketing, and sales trends
- Knowledge of book general market and Christian book and Bible study market preferred.
Benefits
- Comprehensive and highly competitive benefits package
- Physical health benefits
- Retirement and savings options
- Caregiving support
- Emotional wellbeing programs
- Transportation benefits
- Elective benefits employees may select to best fit their needs.
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