Vice President of Marketing at HarperChristian Resources leading strategy and overseeing marketing efforts. A visionary role focused on achieving high-priority business objectives in a collaborative environment.
Responsibilities
Develops and leads the overall marketing and brand strategy for HCR
Manages marketing overall budget and ensures effective expenditures
Oversees and assists in development of marketing strategy and plans for frontlist releases
Focuses on promotions and marketing strategies for backlist
Leads the marketing staff in executing plans and nurturing relationships with authors and agents
Collaborates with sales leaders and retailers
Oversees management and updates of HCR website and social media platforms
Prepares and delivers special presentations for key authors and sales teams
Experiments with new approaches to Bible study promotion tactics
Directs consumer testing and research strategy to ensure customer voice is heard
Drives strategic acquisition priorities in collaboration with the publisher.
Requirements
Extensive experience (7-10+ years) in marketing and publicity
Expertise in brand management and strategic planning
Personal involvement in Bible studies and small groups essential
Bachelor's degree in Marketing, Publicity, Communications, or related area
Master’s Degree and Seminary education preferred
Knowledge of traditional and nontraditional marketing, digital marketing, branding, and promotional copy writing
Awareness of publishing content, branding, marketing, and sales trends
Knowledge of book general market and Christian book and Bible study market preferred.
Benefits
Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings options
Caregiving support
Emotional wellbeing programs
Transportation benefits
Elective benefits employees may select to best fit their needs.
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