About the role

Lead strategy development processes at Hallam, a B2B digital marketing agency focusing on brand presence and clarity. Collaborate across teams to enhance client growth and marketing effectiveness.

Responsibilities

Own the strategy process end-to-end, from client brief through research, insight, and recommendation. You define the problem, shape the approach, and set the direction. Delivery teams execute from there.
Lead strategic workstreams across a portfolio of B2B clients, primarily in complex or considered purchase categories
Challenge briefs and channel assumptions: push back where needed and bring a clear point of view to every engagement
Develop Hallam's strategy methodology: frameworks, products, and repeatable processes that raise the bar across accounts
Lead or contribute to new business pitches alongside the Growth Director and BD team
Build measurement frameworks that connect marketing activity to commercial outcomes, not just channel metrics
Collaborate with Performance, SEO, Paid Media, and Creative disciplines to ensure strategic intent translates into joined-up execution
Represent Hallam's strategic thinking externally through content, events, and thought leadership.
Work closely with Client Services to ensure strategy is embedded in how client relationships are managed and grown
Partner with the Performance Director to align strategic recommendations with delivery capability and channel expertise
Engage with the New Business team at pitch stage to ensure strategy is a visible differentiator in new business conversations
Build trusted relationships with senior client stakeholders, bringing challenge and clarity in equal measure

Genuine B2B experience as a foundation.
Deep understanding of classical marketing principles: segmentation, positioning, brand strategy, and the ability to apply them to real commercial problems
Experience working across both brand and demand, with the judgment to know when each applies
Ability to synthesise data and qualitative research into a clear, defensible strategic point of view
Comfort with ambiguity and the confidence to make a call when the brief is unclear or incomplete
Strong communication skills: you can write a strategy deck that a CEO finds compelling and a channel lead finds actionable
A consulting mindset: you ask good questions, challenge assumptions respectfully, and earn trust through quality of thinking
Experience agency-side, with a working understanding of how agencies deliver and how to get things done across disciplines
Track record of contributing to or leading new business pitches.

Unlimited remote and flexible working policy*
33 days holiday (25 plus the extra 8 bank holidays to take whenever you want)
Option of early finish Fridays
Your birthday day off, whenever you choose to celebrate!
Bi-annual, seasonal recharge days
Other annual leave perks including, quarterly long weekends, additional holidays after longevity of service and the option to buy further holiday days
Sabbatical opportunities after 5 years service
Enhanced parental and reproductive health policies, supporting every stage of family planning including access to menstrual and menopause leave
Enhanced policies to support with leave for medical reasons, caring for dependents, compassionate or bereavement reasons
Training, learning and development opportunities, both individual and company-wide
A revered employee engagement programme including frequent surveys and retros. Your opportunity to have your voice heard and genuinely make a difference to your place of work
2 days per month of ‘Thrive Time’. This is your personal development time you can spend on anything you want. Want to focus on innovation? Volunteer for a charity? Enrol for a qualification? We’ll give you the time to do this
Regular company and team socials, events and celebrations