Digital Marketing & External Communications Manager leading strategy execution across digital channels for CNA. Managing social media, content, media relations, and brand initiatives.
About the role
- Digital Marketing Manager at Georgia United Credit Union developing digital marketing strategies. Leading paid media and optimizing campaigns for growth and brand awareness.
Responsibilities
- Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
- Leads paid media strategy and manage budgets for search, display, and social campaigns.
- Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts.
- Maintains consistent and distinct brand presence across all digital touchpoints.
- Implements innovative engagement strategies, including member storytelling and interactive campaigns.
- Drives performance through A/B testing, automation, personalization and landing page optimization.
- Guides the development, curation, and deployment of compelling digital content.
Requirements
- Bachelors or better in Marketing or related field
- 5–7 years of progressive digital marketing experience with a track record of innovation and measurable success.
- Proficient in Google Analytics, Google Ads, Microsoft Office, and HTML.
- Hands-on experience with website management, A/B testing, SEO/SEM, email marketing, social media tools, and AI-powered content creation.
- Strong understanding of digital analytics and ability to translate data into actionable insights.
Benefits
- Equal Employment Opportunity
- Participation in E-Verify program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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