Marketing Communication Trainee focusing on social media marketing and influencer campaigns in a dynamic team environment. Engage in planning, implementation, and analysis of influencer marketing strategies.
About the role
- Marketing Manager leading key projects for an inhaled respiratory growth brand. Focusing on portfolio strategy, execution, measurement, and optimization in a global biopharma company.
Responsibilities
- Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
- Lead annual brand operational planning
- Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
- Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
- Partner with the insights and analytics team to define Key Performance Indicators (KPIs) and use them to analyze impact and performance of key commercial programs on an ongoing basis
- Effectively launch high impact tactics and messages to the sales force
- Partner with market access team to achieve business unit objectives
- Manage partner agency relationships, workflow, and related expense budgets
- Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development.
- Foster an environment of innovation, inclusion, challenge, trust, and development
Requirements
- Bachelor’s degree, preferably in Business /Marketing or Health Sciences related field.
- 4+ years of pharmaceutical business experience.
- HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training.
- Minimum of 2 days per week in office required in either Philadelphia, PA or Durham NC.
- Ability to travel up to 20% domestic travel.
- Master's Degree (MBA).
- Prior marketing launch experience.
- Core marketing experience, including strategy development and execution.
- Demonstrated ability to manage external agencies and lead cross-functional teams.
- Experience in respiratory disease and/or pulmonology.
- Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders.
Benefits
- Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
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