Detection & Investigation Analyst Lead analyzing fraud cases within PNC's Zelle Fraud organization. Involves working with suspicious transactions and preventing losses while leading the team.
About the role
- Senior Analyst for Commercial Performance at Faculdade Brasileira de Medicina, optimizing data-driven strategies for commercial efficiency. Focused on analytics and actionable insights for marketing and sales optimization.
Responsibilities
- Create and maintain strategic dashboards and reports with a 360° view of commercial performance.
- Monitor campaign and sales funnel performance, identifying bottlenecks and opportunities.
- Ensure and improve data integration and communication between RD Station, RD Conversas and CRM.
- Apply AI to generate forecasts and advanced segmentations (Lead Scoring, Churn, Lifetime Value).
- Audit sales scripts, pricing policies, segmentations and promotional rules.
- Support leadership and teams in interpreting data and implementing decisions.
Requirements
- Proven experience in Growth, Commercial Performance or Sales Intelligence;
- Advanced hands-on experience with RD Station (Marketing and Conversas), CRM and BI (Data Studio / Power BI);
- Experience in education, healthcare, SaaS or digital businesses is a plus;
- RD Station Marketing and RD Conversas: automations, segmentations and reporting;
- CRM: pipeline management, conversion rate tracking and performance analysis;
- BI (Data Studio / Power BI): dashboard creation and automations;
- Advanced spreadsheets (Google Sheets): formulas and cross-references;
- AI and Data Science: practical use of AI tools for predictive analysis and automation.
Benefits
- SAUDEAENERGIA Health Program: access to medical support, psychologists, nutritionists and preventive care via telemedicine;
- 24/7 telemedicine urgent care consultations;
- Corporate University – Grupo Educar Mais: free access to continuous training tracks, courses and internal mentoring.
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