Senior Manager Sales Planning at Bel responsible for sales strategy and planning in the food sector. Collaborating with marketing, finance, and sales teams to drive commercial objectives.
Responsibilities
Translates brand marketing and business plans into clear commercial objectives, guidelines, and strategy to support the development of the commercial plan on a portfolio of items.
Leads the implementation of assortment, merchandising/shelving, pricing, and promotion strategy for each portfolio.
Provides customer/field sales perspective to the brand marketing teams to support the development and implementation of marketing plans.
Works collaboratively with trade finance, sales leadership, and brand marketing to establish commercial processes and guidelines for category trade spending.
Tracks net sales/pound and develops strategies to improve promotional efficiency for each portfolio.
Partners with the RGM team to optimize brand promotional activity and trade spend at the channel and customer level.
Supports development and communication of reports and tracking of key category sales KPIs for total US and top customers.
Supports development and implementation of strategic projects to support category objectives for retail visibility, channel development, assortment/sizing, merchandising, customer marketing, pricing, and promotion.
Leads the development of national, customer-facing selling materials in support of marketing, commercial and category objectives.
Provides a sales perspective on category volume pacing and forecasts to support the S&OP process.
Requirements
Bachelor’s degree and/or equivalent experience; MBA preferred
Minimum 8 years of experience in food or CPG industry in a category sales planning, field sales or marketing role
Strong management skills with the ability to clearly communicate expectations and motivate peers and subordinates to action
Demonstrates advanced expertise in sales planning, including the ability to develop, implement, and monitor comprehensive sales strategies that drive growth and achieve targets
Excellent communication skills; understands audience and adjusts communication to drive desired results
Advanced computer skills; knowledge of Microsoft Office
Demonstrated Advanced proficiency in Microsoft Excel
Experience with syndicated data is preferred (Nielsen, IRI, etc.)
Proficiency in Spanish and/or French is a plus.
Benefits
PTO and Medical, Dental and Vision Benefits from Day 1
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