Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- EMEA Field Marketing Manager overseeing integrated campaigns and demand generation for AI-driven commerce. Partnering with sales to accelerate revenue growth in EMEA retail technology markets.
Responsibilities
- Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localising content and messaging for EMEA markets while leveraging AI-powered tools to automate personalisation and scale execution
- Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, Google Cloud, and AWS—managing pre-/post-event strategies to maximise pipeline attribution and ROI
- Own Quarterly Pipeline Targets for EMEA: Build and execute demand generation plans by country and segment, working with the VP of Sales to deliver marketing-sourced pipeline with clear attribution to campaigns and channels
- Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration
- Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews; create sales enablement assets including pitch decks, case studies, battle cards, and ROI calculators tailored to EMEA retail buyers
- Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity, and CAC payback—driving data quality and continuous optimization
Requirements
- 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in EMEA markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments
- Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
- Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments
- Analytical and data-driven mindset with ability to analyse funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimisation strategies
Benefits
- Be part of an innovative company at the forefront of AI-powered commerce
- Work with a dynamic and collaborative team shaping the future of retail
- Opportunity to make a significant impact on the company’s digital growth strategy
- Competitive salary, benefits, and career development opportunities
- Be part of a fast growing global company
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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