Account Executive driving new business development in the Core Commercial division of Securitas Technology. Focusing on lead generation and relationship building for commercial electronic security solutions.
About the role
- Senior Account Executive driving media relations and client communication at one of the nation’s top PR firms. Mentoring junior staff and engaging industry trends in a hybrid setting.
Responsibilities
- Proactively search for story opportunities and industry trends and proactively place stories in the media.
- Conduct media outreach, focusing on higher value media targets and directing junior staff.
- Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
- Write press releases, blog posts, media queries, bylines and social media posts.
- Edit and align with strategic messaging of the campaign.
- Meet all compliance requirements.
- Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
- Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
- Attend and participate in company training events.
- Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc.
- Master increasingly sophisticated issues that impact clients’ business and industry, Attend, participate and lead client calls and briefings as specified by the Vice President.
- Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
- Brief client on anticipated topics and themes of interviews and appearances.
- Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
- Develop, deploy and align strategic plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns to assure alignment with client goals and objectives.
- Contribute to Gregory FCA marketing initiatives, as requested, by attending sales meetings, contributing to social channels, etc.
Requirements
- Four to seven years PR experience
- Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools
- Understanding of AI and how it can support work
- Superior communication skills, both verbal and written
- Team first attitude, ability to work with junior and senior team members
- Client service oriented
- Familiar with national media/consumer of news
- Adaptable to changing work demands and priorities
- Ability to solve problems independently
- Self-starter
- Organized and effective multi-tasker
- Detail oriented
- Positive attitude
Benefits
- health insurance
- 401(k) plan
- paid time off
- paid holidays
- life insurance
- short-term and long-term disability insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Account Executive driving new business development in Core Commercial division at Securitas Technology. Focusing on lead generation and presenting commercial electronic security products to clients.
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