Patient Care Coordinator leading personalized aesthetic consultations for LaserAway. Driving revenue through high - value treatment plan sales and building lasting patient relationships.
About the role
- Senior Account Executive driving media relations and client communication at one of the nation’s top PR firms. Mentoring junior staff and engaging industry trends in a hybrid setting.
Responsibilities
- Proactively search for story opportunities and industry trends and proactively place stories in the media.
- Conduct media outreach, focusing on higher value media targets and directing junior staff.
- Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
- Write press releases, blog posts, media queries, bylines and social media posts.
- Edit and align with strategic messaging of the campaign.
- Meet all compliance requirements.
- Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
- Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
- Attend and participate in company training events.
- Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc.
- Master increasingly sophisticated issues that impact clients’ business and industry, Attend, participate and lead client calls and briefings as specified by the Vice President.
- Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
- Brief client on anticipated topics and themes of interviews and appearances.
- Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
- Develop, deploy and align strategic plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns to assure alignment with client goals and objectives.
- Contribute to Gregory FCA marketing initiatives, as requested, by attending sales meetings, contributing to social channels, etc.
Requirements
- Four to seven years PR experience
- Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools
- Understanding of AI and how it can support work
- Superior communication skills, both verbal and written
- Team first attitude, ability to work with junior and senior team members
- Client service oriented
- Familiar with national media/consumer of news
- Adaptable to changing work demands and priorities
- Ability to solve problems independently
- Self-starter
- Organized and effective multi-tasker
- Detail oriented
- Positive attitude
Benefits
- health insurance
- 401(k) plan
- paid time off
- paid holidays
- life insurance
- short-term and long-term disability insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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