Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
About the role
- Senior Marketing Associate driving marketing initiatives for Sun King's smartphone portfolio. Focused on brand visibility, demand generation, and customer engagement.
Responsibilities
- Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
- Develop and execute integrated marketing campaigns to drive awareness and sales of PayGo phones.
- Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
- Enable product launches, internal and customer-facing promotions, and market activations.
- Monitor market trends, customer behaviour, and activity from industry players to inform marketing strategies.
- Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
- Assess campaign performance and provide insights for continuous improvement.
Requirements
- A Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of experience in marketing, product marketing, or consumer electronics / telecom marketing.
- Experience in mobile phone retail marketing.
- Strong knowledge of customer-focused marketing and brand-building.
- Proficiency in campaign management tools, Excel, and PowerPoint.
- Experience with PayGo business models or consumer electronics (an advantage).
Benefits
- A competitive base salary and an attractive commission structure.
- A comprehensive benefits package (e.g., health insurance, pension).
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better professional through the Sun King Centre for Leadership.
- A supportive team environment and significant opportunities for career advancement.
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