Senior Director of Global Marketing responsible for global brand strategy and marketing capability at Driscoll’s. Leading brand equity growth and marketing performance across multiple regions.
About the role
- Senior Marketing Advisor leading national relationship marketing campaigns for Intact Insurance and belairdirect. Responsible for strategy development, execution, and performance assessment across various markets.
Responsibilities
- Lead the development, versioning, production and monitoring of full-funnel direct marketing campaigns and client communications (email, SMS, direct mail, call script) targeting existing customers and prospects, for the different Intact Financial Corporation brands and segments.
- Manage projects autonomously, from the brief to the final delivery, gathering relevant insights and information for each project.
- Manage multiple projects simultaneously, in close collaboration with the internal teams (database, operations, IT, web environments, brand, legal, etc.), the relationship marketing agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.
- Review marketing collateral and coordinate approvals with internal and external stakeholders.
- Validate proofs to ensure a flawless delivery without mistake.
- Coordinate the tracking of expenses, open purchase orders and monitor accordingly.
- Drive creativity while ensuring compliance with the various brands’ creative guidelines.
- Assess campaign performance in order to make recommendations for optimization, driving innovation and outperformance.
- Prepare and deliver presentations for senior leadership.
Requirements
- Bachelor’s degree preferably in Marketing / Communications or in any other related field.
- 5-7 years of experience in email marketing or relationship marketing or other marketing field also considered.
- Excellent verbal and written communication skills.
- Strong analytical skills, results oriented and ability to challenge the status quo.
- Sense of organization and priority management.
- Great ability to adapt to changes.
- Leadership and excellent teamwork skills.
- Attention to detail.
- Dynamism, proactivity, and creative spirit.
- Mastery of the Microsoft Office suite.
- Agency experience, an asset.
- Knowledge of the insurance industry, an asset.
- No Canadian work experience required, but must have authorization to work in Canada.
- Bilingualism (English/French) – need to interact on a regular basis with colleagues across the country.
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
- Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
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