Business Account Manager maintaining relationships with struggling clients for major business accounts. Analyzing client files and establishing strategies to ensure satisfaction and profitability at Desjardins.
About the role
- Account Manager responsible for driving sales growth for Graco products in California. Engage with customers, analyze market trends, and enhance sales strategies across channels.
Responsibilities
- Identify and establish effective sales channels to support the customer base with the assigned products and relevant applications
- Create targeted marketing strategies to promote product offerings within these channels, focusing on maximizing reach and effectiveness
- Design and implement territory-specific sales plans that align with the divisional distribution strategy, focusing on both acquiring new accounts and nurturing key existing ones
- Analyze territory performance metrics and adjust strategies accordingly to optimize sales results, ensuring alignment with overall company goals
- Collaborate with the marketing team to develop promotional materials and campaigns that support sales efforts within designated territories
- Maintain a high level of responsiveness to customer inquiries, ensuring prompt and effective communication that addresses client needs and questions
- Utilize customer relationship management (CRM) tools to track interactions and follow-ups, ensuring that all customer engagements are documented and actionable
- Conduct regular site visits and outreach efforts to build rapport with industrial contractors and facility managers, assessing their specific needs and preferences regarding products
- Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner
- Collaborate with internal teams to design and implement innovative distribution programs that enhance market presence and increase sales effectiveness in the assigned channels
- Analyze the effectiveness of existing programs and make recommendations for enhancements based on market feedback and performance data
- Monitor industry trends and competitor activity, providing insights and feedback to sales and marketing management
- Act as the primary liaison between customers and Graco to optimize new product launches and drive sales for both new and existing products
- Implement training sessions for sales staff and channel partners to equip them with the necessary knowledge and tools for effectively promoting new products
- Manage training and demo equipment accounts per corporate standards.
Requirements
- Bachelor’s degree in business, engineering, marketing, a technical field, or equivalent experience
- 3 + years of sales experience, ideally in mechanical product sales through distribution channels
- Proficiency in written, verbal, and presentation skills, with the ability to convey technical information clearly and effectively
- Demonstrated mechanical aptitude to understand and communicate product specifications and applications
- Ability to work effectively with minimal supervision, adapting to a variety of end-user needs and dynamics
- Skilled in managing distribution channels, ensuring effective partnerships and support
- Willingness to travel as required to meet customer and business needs
- Valid Driver’s License and ability to maintain insurability with Graco’s chosen Fleet Insurer.
Benefits
- medical
- dental
- stock purchase plan
- 401(k)
- tuition reimbursement
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