Activities and Events Attendant coordinating and leading activities at RV Resort. Working with guests and ensuring safe and enjoyable experiences in a vibrant recreational environment.
About the role
- Director of Event Marketing leading event strategy and performance at GovExec. Managing a team and collaborating with cross-functional departments for high-impact event execution.
Responsibilities
- Own the event marketing strategy across the events portfolio, ensuring consistent execution, measurable performance, and a best-in-class attendee experience.
- Lead planning and prioritization for the top ~2-3 high-impact events per quarter, aligning campaign approach, channel mix, audience targets, and pacing goals.
- Set registration and attendance targets for priority events and oversee real-time optimization based on pacing, conversion, and show rate performance.
- Establish best practices across email marketing and channel strategy, including segmentation, testing strategy, deliverability improvements, creative formats, and evolving platform tactics.
- Ensure marketing plans are aligned with client expectations and sponsorship deliverables, partnering closely with account strategy and sales.
- Identify performance trends across events and turn insights into repeatable improvements, playbooks, and scalable campaign frameworks.
- Directly manage, coach, and develop Associate Directors on the event marketing team.
- Set clear expectations and performance standards for campaign execution, quality, pacing, and communication.
- Create structure and accountability across the team: weekly planning, campaign reviews, post-event recaps, and ongoing professional development.
- Lead hiring and resourcing plans for event marketing based on forecasted workload and business growth.
- Build a strong team culture focused on ownership, speed, and measurable results.
- Serve as the primary event marketing leader for GovExec, partnering with event PMs and product leads to shape event strategy and positioning.
- Own proactive communication with GovExec leadership on large-scale event marketing performance, risks, and action plans.
- Ensure smooth collaboration across stakeholders and resolve roadblocks quickly (timeline shifts, copy approvals, targeting changes, sponsor escalations, etc.).
- Partner with the Director of Digital Marketing to align event marketing strategy with broader channel, audience, and growth initiatives.
Requirements
- Proven experience leading and developing a team (managing performance, coaching, and building clear accountability).
- Strong background in event marketing strategy (registration growth, audience targeting, segmentation, lifecycle marketing).
- Deep understanding of email marketing best practices (A/B testing, subject line optimization, deliverability, list hygiene, segmentation).
- Experience with paid media supporting events (Meta/LinkedIn/Google), including audience targeting and budget management.
- Strong analytics skills with ability to track and improve KPIs (registration pacing, conversion rate, CPA/CPL, attendance/show rate).
- Ability to develop and manage multi-channel campaign plans (email, social, paid, partner marketing, web).
- Experience collaborating cross-functionally with stakeholders (events team, sales, account teams, editorial/content, product).
- Strong project management skills, including ability to manage timelines, workflows, and competing priorities across multiple events.
- Comfort working in environments with frequent changes, shifting priorities, and tight deadlines.
- Strong written communication skills (can write clear, compelling event marketing copy and also give strong feedback/editing to the team).
Benefits
- Medical, dental, and vision insurance plans
- 401(k) retirement plan with company match
- Open time off policy
- Twelve weeks paid parental leave
- Supportive, collaborative teams
- Unique opportunity to help government officials from a private sector company
- Expansive learning and development opportunities
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