Lead Product Marketing Manager guiding multi-cancer early detection product strategy at Exact Sciences. Driving marketing initiatives, product messaging, and cross-functional collaboration to enhance patient care.
Responsibilities
Analyze and incorporate key market and clinical trends, disease state insights, and competitive offerings for the development of the product/services messaging
Create clear, effective, and integrated strategies, plans, and tactics for product marketing
Collaborate with Marketing for ideation and development of promotional materials for primary care providers, concierge and executive health clinics, health systems, and other relevant customer types
Act as the primary liaison with the order-to-cash workstream to contribute to the development and evolution of the patient and provider experience and leverage the services stack for competitive differentiation and messaging
Create streamlined assets for the Sales team to enable communication of the MCED test, workflows, operations, and product
Work directly with cross-functional internal stakeholders including Sales, Marketing, Commercial Learning, Corporate Communications, Product Management, Customer Experience, Clinical Affairs, R&D, Market Access, and Medical Affairs on a wide range of collaborative projects
Translate scientific and operational content and complex workflows into simplified, key messages that resonate with HCPs and consumers
Coordinate timely medical, regulatory, and legal review of promotional materials and work closely with outside vendors to create promotional tools
Requirements
Bachelor’s Degree related field or High School Diploma or General Education Degree (GED) and 4 years of experience
8+ years of professional experience working in a team setting in the healthcare industry
5+ years of marketing experience in the diagnostic, biopharma, or medical device fields
3+ years of experience in a regulated environment, including CLIA, FDA, CE, and IVDR
Demonstrated ability to perform the essential duties of the position with or without accommodation
Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis. We are unable to sponsor or take over sponsorship of employment visas at this time.
Benefits
paid time off (including days for vacation, holidays, volunteering, and personal time)
paid leave for parents and caregivers
retirement savings plan
wellness support
health benefits including medical, prescription drug, dental, and vision coverage
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