Director of CRM & Product Marketing at Tubi focusing on engaging and retaining viewers through strategic marketing initiatives. Leading cross - functional collaboration and retention strategies to boost viewer loyalty.
About the role
- Director of Portfolio Product Marketing for Outreach, an AI Revenue Workflow Platform. Responsible for positioning and messaging of products while leading a marketing team.
Responsibilities
- Positioning & Messaging – you and your team will promote and drive Outreach’s portfolio value proposition, differentiation, benefits, and use cases. You’ll engage with customers, prospects, and Outreach’s sales team to iterate on our Portfolio POV & messaging.
- Event, Web, Partner & Competitive messaging – you and your team will support event presentations, Sales kickoff content (as requested), and Outreach Unleash presentation content management, product launch messaging, partner presentations/messaging, and competitive positioning/messaging.
- Campaign Strategy – you and your team will support the market strategy & design campaigns to drive awareness & pipeline. You’ll partner with other marketing teams, including Demand Generation, ABM Campaign Ops, Customer Marketing, Digital & Web team, & Content to ensure tight messaging alignment and coordinate marketing campaigns with sales plays. You’ll also develop content to support campaigns, including blog posts, web pages, keynote presentation, customer stories, & white papers.
- Sales Playbooks & Persona Content - you’ll develop playbooks, plays & offers that support our enterprise GTM teams effectively communicate Outreach’s story and compel our buyers to choose Outreach. Additionally, you’ll build portfolio sales assets, and in concert with other Product Marketing leaders, industry and workflow level sales assets, content & tools to support reps & buyers.
- Enablement - partner with Enablement, Product, other Product Marketing leaders, and Partners to drive strong field enablement strategy.
- Leadership & Coaching - Experience in managing, mentoring and growing a team by creating a work environment that drives execution for Outreach programs to drive meaningful change.
Requirements
- 7-10 years of experience working in B2B marketing as a product marketer for SaaS technology.
- 3 years in a leadership role managing 2 or more team members.
- Experience working in or marketing to Enterprise businesses required.
- Proficient understanding of AI in SaaS technology, vernacular and landscape.
- Strong executive-level presence and communication.
- Demonstrated track record in crafting positioning and marketing content that communicates clear value benefits across a portfolio of products.
- Demonstrated ability to lead cross-company and multi-discipline teams with influence to drive business and product results that measurably deliver company impact.
- Ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making and impactful outcomes in a fast paced environment.
- Exceptional communication and presentation skills and a track record for delivering clear and compelling customer and partner-facing materials.
- Experience in sales or product management is a plus.
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
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