Director of CRM & Product Marketing at Tubi focusing on engaging and retaining viewers through strategic marketing initiatives. Leading cross - functional collaboration and retention strategies to boost viewer loyalty.
About the role
- Product Marketing Manager for AI at Emerson Power and Water Solutions, ensuring adoption of AI applications and addressing customer challenges. Leading product lifecycle from conceptualization to market.
Responsibilities
- Recommend a comprehensive product roadmap for AI‑powered applications that advances customer value and aligns with Emerson’s strategic vision
- Identify customer challenges and integrate emerging technologies to define high‑value use cases in areas such as renewables integration and process optimization
- Develop business plans and product requirements informed by market research and customer feedback
- Ensure AI and software‑based applications are designed around specific customer needs, driving adoption and continuous improvement
- Create marketing collateral, release communications, and training materials for new product launches
- Lead a cross‑functional team to build and execute Go‑to‑Market plans, ensuring strong product‑market fit and customer value
- Run new product introduction programs that support early adoption and benchmark‑level performance
- Collaborate with Sales, Software Development, and Customer Success teams to convert pilots into long‑term subscriptions and contribute to ARR growth
- Support technical selling through customer presentations that connect product capability with operational value
- Provide global support for new product and application releases, empowering world‑area teams to expand their sales funnel
- Build strong internal partnerships with Development, Sales, and Project teams to foster alignment and accelerate innovation
- Engage customers, utilities, and industry groups to gather insights, define product direction, and promote thought leadership
- Work closely with Marketing to develop plans that increase market awareness and demand generation
- Serve as a key voice for the product’s value proposition and differentiation, synthesizing input across internal and external stakeholders
Requirements
- Bachelor’s degree in Engineering, Business, Marketing, or a related field
- Minimum of 7 years of relevant experience, including experience in process engineering, marketing, or business development
- Minimum of 3 years of experience with AI applications and solutions
- Ability to interpret market dynamics, customer feedback, and emerging technology trends
- Ability to travel up to 20-30%
- Legal authorization to work in the United States. Sponsorship will not be provided for this position
Benefits
- Medical insurance plans
- Dental and vision coverage
- Employee Assistance Program
- 401(k)
- Tuition reimbursement
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation and holiday leave
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