Director of CRM & Product Marketing at Tubi focusing on engaging and retaining viewers through strategic marketing initiatives. Leading cross - functional collaboration and retention strategies to boost viewer loyalty.
About the role
- Senior Product Marketing Manager specializing in go-to-market launches for Outreach's AI Revenue Workflow Platform. Leading strategies to drive adoption and revenue growth across Product Marketing team.
Responsibilities
- Own GTM launch cycles, planning, and execution by managing complex and high stakes releases independently while ensuring successful launch outcomes.
- Build and execute comprehensive launch plans in close partnership with Product Management, Product Marketing, Marketing, Sales, Customer Teams, Enablement, Pricing & Packaging, Legal, Finance, and Partners.
- Provide executives and teams with timely updates on features and launches, identify and communicate risks, and discuss potential trade-offs with product and product marketing leadership.
- Facilitate cross-functional go-to-market alignment by acting as a partner and liaison across teams, overseeing and managing launch readiness, addressing timing discrepancies, identifying risks and dependencies, and ensuring the complete delivery of all required materials for each launch.
- Develop compelling, differentiated value propositions and product narratives that resonate across mid-market and enterprise audiences.
- Create and deliver messaging, positioning, demos, roadmap presentations, and storytelling for GTM teams and events.
- Build deep expertise in the Outreach AI Revenue Platform to become a leading internal subject matter expert on product capabilities and customer use cases.
Requirements
- 5 or more years in enterprise SaaS. Experience in Revenue Orchestration platforms or SaaS software for sales, marketing, or customer teams is a plus.
- Change management experience with the ability to handle scope shifts or delays and pivot accordingly.
- Proven experience with driving GTM product launches, launch governance and cadence refinement of launch processes and procedures.
- Strong cross-functional influence and communication, data-informed decision-making, and a customer-centric focus.
- You are a strategic driver and executor who sees the big picture but thrives in the details.
- You move quickly, communicate clearly, build trust across teams without direct authority, and bring clarity to complexity.
- You’re not just a doer—you connect people, challenge the status quo with empathy, and drive forward progress.
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
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