Director of Marketing Technology leading end - to - end product strategy for GM's marketing capabilities. Driving transformation with data - driven solutions across marketing channels in the automotive industry.
About the role
- Marketing Manager developing and executing marketing strategies for AutoTime's workforce management software. Leading demand generation and brand positioning in aerospace and defense markets.
Responsibilities
- Define and execute a comprehensive marketing strategy aligned with annual revenue goals, product roadmap priorities, and market expansion targets.
- Identify and size high-impact demand generation opportunities within target verticals (aerospace, defense, manufacturing, etc.) and prioritize campaigns based on ROI, feasibility, and sales readiness.
- Own integrated demand generation strategy spanning digital channels (SEO, SEM, paid social, email, marketing automation), events, account-based marketing, and partner channels.
- Partner closely with sales leadership to define pipeline targets, MQL/SQL conversion metrics, and SLA between marketing and sales, ensuring accountability to revenue goals.
- Create and maintain a compelling content strategy (website, case studies, whitepapers, webinars, blogs, thought leadership)...
- Plan and execute industry events, trade shows, and webinars to increase brand visibility and generate qualified pipeline in target verticals.
Requirements
- 5 years of B2B SaaS or enterprise software marketing experience, with at least 3 years in a leadership role owning pipeline and revenue-aligned marketing.
- Proven track record building and scaling integrated demand generation programs from the ground-up that support complex enterprise sales cycles and drive measurable pipeline and revenue impact.
- Deep hands-on experience with marketing automation, CRM, digital marketing channels (SEO, SEM, paid social, email), and marketing analytics.
- Strong content strategy and storytelling skills, with ability to translate technical software capabilities into clear value propositions for executives and end users.
- Data-driven mindset with ability to define KPIs, build dashboards, analyze performance, and optimize campaigns based on insights.
Benefits
- Equal Opportunity and Advancement Statement
- Career advancement opportunities
- Inclusion and welcoming environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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