Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
EA
Hybrid Channel Marketing Manager – Digital
Posted last month
About the role
- Retail Digital Channel Marketing Manager leading marketing strategies for DTC and e-tail partners. Driving traffic and revenue growth through digital marketing across platforms like Amazon and company website.
Responsibilities
- Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.)
- Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
- Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution
- Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
- Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
- Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
- Analyze site performance and user behavior to inform UX and content improvements
- Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
- Provide regular performance reports and actionable insights to stakeholders
- Test and iterate on campaigns to continuously improve performance
Requirements
- 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
- Experience managing Amazon and other e-retailer marketing programs
- Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
- Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
- Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
- Excellent project management and cross-functional collaboration skills
Benefits
- Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
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