Manager overseeing Power Marketing and Trading responsible for developing strategies and leading a team. Focused on monetizing WM’s energy portfolio in US and Canada.
EA
Hybrid Channel Marketing Manager – Digital
Posted 1 hour ago
About the role
- Retail Digital Channel Marketing Manager leading marketing strategies for DTC and e-tail partners. Driving traffic and revenue growth through digital marketing across platforms like Amazon and company website.
Responsibilities
- Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.)
- Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
- Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution
- Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
- Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
- Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
- Analyze site performance and user behavior to inform UX and content improvements
- Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
- Provide regular performance reports and actionable insights to stakeholders
- Test and iterate on campaigns to continuously improve performance
Requirements
- 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
- Experience managing Amazon and other e-retailer marketing programs
- Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
- Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
- Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
- Excellent project management and cross-functional collaboration skills
Benefits
- Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
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