Assistant Marketing Manager in the Brands, Marketing & Experience division developing marketing strategies for Transport and Homes Intermediaries. Collaborating with various business partners to increase engagement and campaign success.
About the role
- Marketing Manager leading marketing strategies for Bender Inc., the market leader in electrical safety solutions. Oversee the marketing department, drive brand awareness, and enhance client engagement.
Responsibilities
- Lead and manage all employees within the marketing department, including hiring, performance management, and professional development.
- Demonstrate a commitment to self-development and team development, building long-term capability and competency across the department.
- Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts.
- Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging.
- Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives.
- Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products.
- Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results.
- Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities.
- Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals.
- Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives.
- Partner with internal departments and personnel to create and distribute a wide range of marketing and sales support materials, including press releases, promotional content, webinars, brochures, and Salesforce communication.
- Ensure all external-facing content is current and aligned with evolving sales strategies and corporate identity.
- Hold regular meetings with account managers to review pipeline performance, address challenges, and provide training to maintain high team standards.
- Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making.
- Conduct market research and competitor research to identify new opportunities, support forecasting, and inform go-to-market strategies in collaboration with Sales and Product Management.
- Lead digital marketing efforts across social media platforms (LinkedIn, Facebook, Twitter), website content, and online advertising, including coordination with external agencies.
- Oversee the creation of marketing videos and electronic media to support brand engagement.
- Use analytic tools to track performance, extract insights, and adjust digital strategies to optimize lead generation and customer engagement.
- Track marketing ROI and performance across channels, making timely adjustments to improve effectiveness and support business growth.
- Leverage AI-powered marketing tools and analytics platforms to enhance decision-making, automate workflows, personalize customer engagement, and optimize performance across campaign management, content creation, digital strategy, and cross-functional collaboration.
- Manage website content via web content management system (WCM) and advertisement design; manages US and Canada tasks, secondary support for Latin America content.
Requirements
- Bachelor’s degree in business, marketing, communications, or related field
- Experience in Marketing and running a marketing team
- Proven marketing campaign experience
- Understanding of digital marketing channels and corresponding KPI
- Strong project management skillset; highly organized with careful attention to detail
- Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
- Strong copywriting skills
- Attention to detail
- Excellent verbal and written communication skills
- Proficiency with Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
- Salesforce or equivalent Customer Relationship Management (CRM) solutions
- Microsoft Office suite (Word, Excel, PowerPoint)
Benefits
- We cover 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families.
- Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA.
- Dental and Vision Insurance
- Short-Term and Long-Term Disability
- Health Care and Dependent Care Spending Account (FSA)
- Life Insurance (with optional upgrades)
- 401(k) Plan with 3% Safe Harbor Contribution
- Employee Assistance Program
- Generous PTO, Vacation and 12 paid Holidays
- Paid Maternity/Parental Leave
- Flexible Work Schedules
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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