Hybrid Marketing Manager

at Bender Inc.

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Exton, United States

About the role

• Marketing Manager leading marketing strategies for Bender Inc., the market leader in electrical safety solutions. Oversee the marketing department, drive brand awareness, and enhance client engagement.

Responsibilities

• Lead and manage all employees within the marketing department, including hiring, performance management, and professional development.
• Demonstrate a commitment to self-development and team development, building long-term capability and competency across the department.
• Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts.
• Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging.
• Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives.
• Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products.
• Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results.
• Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities.
• Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals.
• Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives.
• Partner with internal departments and personnel to create and distribute a wide range of marketing and sales support materials, including press releases, promotional content, webinars, brochures, and Salesforce communication.
• Ensure all external-facing content is current and aligned with evolving sales strategies and corporate identity.
• Hold regular meetings with account managers to review pipeline performance, address challenges, and provide training to maintain high team standards.
• Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making.
• Conduct market research and competitor research to identify new opportunities, support forecasting, and inform go-to-market strategies in collaboration with Sales and Product Management.
• Lead digital marketing efforts across social media platforms (LinkedIn, Facebook, Twitter), website content, and online advertising, including coordination with external agencies.
• Oversee the creation of marketing videos and electronic media to support brand engagement.
• Use analytic tools to track performance, extract insights, and adjust digital strategies to optimize lead generation and customer engagement.
• Track marketing ROI and performance across channels, making timely adjustments to improve effectiveness and support business growth.
• Leverage AI-powered marketing tools and analytics platforms to enhance decision-making, automate workflows, personalize customer engagement, and optimize performance across campaign management, content creation, digital strategy, and cross-functional collaboration.
• Manage website content via web content management system (WCM) and advertisement design; manages US and Canada tasks, secondary support for Latin America content.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field
• Experience in Marketing and running a marketing team
• Proven marketing campaign experience
• Understanding of digital marketing channels and corresponding KPI
• Strong project management skillset; highly organized with careful attention to detail
• Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations
• Strong copywriting skills
• Attention to detail
• Excellent verbal and written communication skills
• Proficiency with Adobe content creation software, including Photoshop, InDesign, Illustrator, etc.
• Salesforce or equivalent Customer Relationship Management (CRM) solutions
• Microsoft Office suite (Word, Excel, PowerPoint)

Benefits

• We cover 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families.
• Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA.
• Dental and Vision Insurance
• Short-Term and Long-Term Disability
• Health Care and Dependent Care Spending Account (FSA)
• Life Insurance (with optional upgrades)
• 401(k) Plan with 3% Safe Harbor Contribution
• Employee Assistance Program
• Generous PTO, Vacation and 12 paid Holidays
• Paid Maternity/Parental Leave
• Flexible Work Schedules