Campaign Manager responsible for managing performance marketing campaigns and client success measurement at Unlock Health. Collaborating with teams to optimize strategies and deliver actionable insights.
About the role
- Senior Performance Marketing Manager at Lucida AI, owning significant advertising budgets and driving global growth through multi-channel strategies and data-driven decisions.
Responsibilities
- Own high-scale growth budgets, starting from a minimum of $500,000 USD per month in advertising spend.
- Manage significant budgets, scale globally, and collaborate closely with product, data, and creative teams.
- Plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok.
- Lead creative strategies, write clear briefs, analyze performance, and iterate fast.
- Optimize the full acquisition journey from ad click to onboarding, paywall, and subscription conversion.
- Use Singular/Adjust, SKAN metrics, cohorts, and LTV models to make data-driven scaling decisions.
- Act as the voice of users and share insights with Product teams to improve onboarding and retention.
- Test new channels, bidding strategies, audiences, geos, creatives, and formats to unlock growth.
Requirements
- Proven UA Experience - 5+ years managing high-volume UA campaigns for mobile apps (iOS & Android).
- Multi-Channel Expertise - Hands-on experience with Google Ads, Apple Search Ads, Meta, TikTok (AppLovin is a strong plus).
- Strong Technical Understanding - Solid knowledge of SKAN, mobile attribution, and performance marketing fundamentals. Web-to-App experience is a bonus.
- Data-Driven Mindset - Comfortable analyzing large datasets and turning insights into clear actions.
- Creative Thinking - Strong creative strategy background; experience guiding teams to produce performance-driven ad creatives.
- High-Budget Ownership - Proven experience managing $500,000+ monthly advertising budgets for mobile apps, with clear scaling and profitability results.
- Language - Fluent in English.
Benefits
- High Ownership & Real Impact - Your designs will ship fast and reach global users
- Fast-Growing AI Startup - Learn fast, build fast, grow fast
- Flexible Work Culture - Focused on outcomes, not hours
- Competitive Compensation - Based on experience and performance
- Top-Tier Equipment - MacBook, large screen, and design tools
- Learning & Development Budget - Keep leveling up your skills
- Direct Collaboration - Work closely with founders and product leaders
- Global Product Exposure - Build apps used across multiple countries
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