Sr. Local Performance Marketing Specialist handling local marketing plans, driving sales and customer growth for franchise owners. Role requires analytical skills and experience in digital marketing.
About the role
- Paid Media Manager developing and executing paid media strategies across multiple brands and regions. Responsible for revenue-driven outcomes and multi-channel campaign management.
Responsibilities
- Own paid media contribution to pipeline, revenue, ROI, and ROAS.
- Develop scalable, multi-channel strategies for growth.
- Manage multiple budgets across distinct brands and regions.
- Own weekly, monthly, and quarterly reporting for all paid media programs.
- Serve as the primary owner of paid media campaign strategy.
Requirements
- Mid- to senior-level paid media professional
- Proficient in GA4, Salesforce, Google Ads, Microsoft/Bing Search, LinkedIn Ads
- Experience managing multiple budgets and performing cross-functional collaboration
- Must understand the full-funnel ecosystem
- Ability to independently manage complex campaigns and operate with minimal direction.
Benefits
- Equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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