Performance Marketing Expert in the Growth team managing paid advertising across multiple channels. Focusing on optimisation and measurable results in a high - performance environment.
About the role
- Campaign Manager responsible for managing performance marketing campaigns and client success measurement at Unlock Health. Collaborating with teams to optimize strategies and deliver actionable insights.
Responsibilities
- Collaborate with Client Experience leads and the client to develop Performance Marketing strategies.
- Work closely with Digital Specialists to design and construct Performance Marketing campaigns.
- Manage day-to-day campaign operations and use our tools to provide real time information and status updates to the larger client team.
- Collaborate with the Implementation team on call and web form tracking (conversion pixel installation and troubleshooting).
- Launch campaigns in a timely and accurate manner.
- Monitor campaign performance against client goals and proactively address any issues impacting performance.
- Craft success measurement narrative, ensuring campaign success data tells a story.
- Recommend strategic and tactical adjustments to achieve client goals.
- Deliver accurate and timely performance reports to be shared with clients.
- Attend monthly success measurement calls, collaborate with the Client Lead, strategy team and Pod Director as necessary to provide insights and recommendations for improved performance.
- Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success.
Requirements
- 2-3 years of digital marketing experience including SEM, display, YouTube, social media marketing and SEO
- Proficiency in Google Ads and Meta platforms
- Google Ads Certifications in SEM, Mobile, Video and Display
- Experience with Google Ads Editor and Facebook Power Editor
- Mastery of Microsoft Excel
- Ability to work independently
- Strong analytical and logical skills
- Experience with Google Tag Manager and pixel implementation (Nice to Have)
- Healthcare experience (Nice to Have)
- Facebook Blueprint Certification (Nice to Have)
Benefits
- Competitive Salary Range
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Bonus
Job title
Job type
Experience level
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Not specified
Degree requirement
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