Campaign Manager responsible for managing Paid Media campaigns at GAIN Performance. Collaborating with clients and the Performance Director to achieve optimal results.
About the role
- Senior Global Paid Media Manager leading global media investment strategy for Ledger. Focusing on integrated marketing communications and effective campaign management across diverse channels.
Responsibilities
- Develop and execute a global paid media strategy that integrates top-of-funnel awareness with bottom-funnel conversion targets, with a strong focus on consideration objectives.
- Draft comprehensive campaign plans across all priority markets, aligning media objectives with Ledger's brand and business goals.
- Strategically leverage and integrate existing media channel efforts, including those driven by partnerships (especially SA Spurs), broader brand activations, and social media initiatives; acting as the central point of contact to ensure paid media amplifies the impact of key brand partnerships and experiences, and developing clear frameworks for how paid social efforts interact with organic social strategy to create a cohesive and maximized channel performance.
- Manage substantial media budgets across a diverse mix of channels, ensuring optimal allocation to drive both reach and high-quality traffic
- Move the organization beyond siloed brand and performance tactics into a unified growth engine that nurtures users through the entire lifecycle.
- Lead the selection, onboarding, and day-to-day management of external media agencies, ensuring they act as true strategic partners capable of agile execution.
- Drive accountability and performance from agency partners and contractor, ensuring alignment with Ledger’s broader business goals and brand narratives
- Establish clear operational workflows to streamline campaign launches, reporting, and optimization cycles.
- Spearhead the transition from traditional last-click measurement to sophisticated Multi-Touch Attribution (MTA) models to accurately value upper-funnel investments.
- Collaborate with data teams to define and track meaningful KPIs that measure brand lift, consideration, and long-term user value (LTV) alongside standard ROAS.
- Implement rigorous testing frameworks ("Conversion Labs") to validate hypothesis-driven strategies and improve media efficiency.
- Work closely with the internal Creative Studio and Product Marketing teams to ensure media assets are data-informed and platform-native.
- Drive a culture of "test and iterate," utilizing rapid feedback loops to optimize creative variants based on performance data
- Ensure consistent messaging across the funnel, adapting narratives for different audience segments and maturity levels.
Requirements
- 7+ years of experience in paid media, with a proven track record of managing significant global budgets
- Strong experience in selecting, onboarding, and managing media agencies to deliver high-performance results
- Demonstrated ability to build and execute full-funnel strategies that balance brand building with direct response
- Deep understanding of attribution modeling (MTA, MMM) and the ability to move organizations beyond basic last-click metrics
- Passion for or experience in the Fintech, Tech, or Web3 sectors is highly preferred; understanding the nuances of crypto audiences is a plus
- Excellent interpersonal skills with the ability to bridge the gap between data, media, and creative teams
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Manager of Performance Marketing at Airwallex focusing on brandformance strategies to connect upper - and lower - funnel goals and measurable business results.
Paid Search Manager responsible for acquisition and revenue growth through paid search strategy. Collaborating with analytics and marketing teams to optimize campaigns for Rev's Legal AI platform.
Senior Performance Marketing Manager driving global paid acquisition for Adzuna's job seeker tools. Owning performance marketing outcomes across channels and collaborating with cross - functional teams.
Sr. Local Performance Marketing Specialist handling local marketing plans, driving sales and customer growth for franchise owners. Role requires analytical skills and experience in digital marketing.
Paid Social Coordinator optimizing paid social campaigns for Princess Polly, a global fashion brand. Collaborating with marketing teams to drive performance across platforms like TikTok and Meta.
Paid Media Manager developing and executing paid media strategies across multiple brands and regions. Responsible for revenue - driven outcomes and multi - channel campaign management.
Demand Generation Manager focusing on AI and Apps at Snowflake, overseeing marketing campaigns and analyzing performance metrics to drive growth.
Senior Publisher Manager at Interactive Performance managing partnerships to optimize display - based campaign purchases. Focused on measurable success, efficiency, and client satisfaction.
Senior Performance Marketing Manager responsible for user acquisition and growth in an AI startup. Managing high - volume campaigns and significant ad budgets to achieve growth targets.