Paid Social Manager optimizing campaigns on Meta and TikTok for international social media marketing agency. Collaborating with influencers and creative teams for effective client strategies.
About the role
- Paid Social Coordinator optimizing paid social campaigns for Princess Polly, a global fashion brand. Collaborating with marketing teams to drive performance across platforms like TikTok and Meta.
Responsibilities
- Assist in setting up and launching paid social campaigns across Facebook, Instagram, TikTok, Snapchat and Pinterest
- Support end-to-end campaign execution, including targeting, optimisations and QA
- Monitor campaign performance to ensure ROI and revenue targets are being met
- Build and share performance reports with clear insights
- Collaborate closely with the Paid Social and broader Performance team on cross-channel campaigns
- Support creative briefing and testing to identify top-performing formats, messaging and concepts
- Assist with A/B testing across platforms and document learnings
- Help identify opportunities to scale and grow new and existing paid social channels
Requirements
- 2+ years’ experience managing paid social campaigns
- Hands-on experience with Meta (Facebook & Instagram) and TikTok Ads Manager
- Experience with Snapchat and Pinterest Ads (nice to have)
- Proven experience building, optimising and monitoring campaigns
- A data-driven mindset with the ability to analyse performance data and draw insights
- Strong organisational skills and a love of getting into the details
- A proactive, can-do attitude in a fast-paced, high-growth environment
Benefits
- Competitive salary package.
- Flexible working arrangements.
- Access to a best in class parental leave and family planning program.
- Exceptional employee discount program.
- A stunning newly renovated office in beautiful Burleigh Heads;
- Work as part of a team of dedicated individuals focused on doing their best each day.
- Staff social activities.
- Monthly birthday celebrations.
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