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Lead Generation / Sales & Marketing Intern providing hands - on experience at SAPSOL Technologies. Supporting outreach, marketing initiatives, and business development for 6 months.
About the role
- Growth Marketing Specialist developing and managing lead generation processes. Achieving high-quality leads and optimizing multi-channel marketing efforts in the energy and sustainability sector.
Responsibilities
- Develop and manage an effective lead generation process
- Monitor and optimize funnel metrics
- Design and execute multi-channel marketing campaigns
- Create targeted, audience-specific content
- Develop targeted campaigns for specific customer segments
- Test and optimize campaign strategies
- Work closely with sales teams
- Design and implement customer retention and engagement programs
- Develop personalized nurturing campaigns
- Use customer feedback to improve satisfaction and loyalty
- Monitor competitors' marketing tactics
- Use CRM and analytics tools to measure campaign performance
- Analyze data to identify funnel bottlenecks
- Produce regular reports on key metrics
Requirements
- Minimum 5 years of experience in growth or sales marketing in the B2B sector
- University degree in Marketing, Business, Public Relations/Communications, or a related field
- Ability to develop and implement B2B marketing strategies for lead generation and customer retention
- Experience with CRM systems, marketing automation platforms, and analytics tools
- Proficiency in creating data-driven marketing plans
- Strong skills in designing multi-channel campaigns
- Expertise in building and managing lead funnels
- Proven ability to collaborate effectively with sales teams
- Experience producing compelling content in various formats
- Strong project management and organizational skills
- Skills in data analysis and reporting
- German: Native/Advanced professional proficiency; English: Business-level proficiency
Benefits
- 30 days of vacation per year
- Flexible working hours with flextime
- Subsidy for the Deutschlandticket (Germany-wide public transport pass)
- Company bike (JobRad) program
- Access to numerous fitness and wellness offers via Hansefit
- Free access to LinkedIn Learning and other professional development opportunities
- Agile working methods and modern office concepts
- Access to a corporate benefits portal with discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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