Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Director of Market Access and Marketing responsible for market access, reimbursement, and pricing outcomes for Genmab’s oncology portfolio in Germany. Collaborating with regional and global teams to ensure alignment and engagement with key stakeholders.
Responsibilities
- Develop, implement, and execute comprehensive German market access and reimbursement strategies for Genmab’s oncology products.
- Lead the preparation and submission of value dossiers, benefit assessments (AMNOG/G-BA), and pricing negotiations with the GKV-SV.
- Translate clinical and economic evidence into compelling value arguments tailored to the German healthcare system.
- Monitor health policy developments, HTA trends, and reimbursement landscapes to inform local access strategies.
- Collaborate closely with global and regional Market Access teams to ensure alignment with European and corporate strategies.
- Partner with Medical Affairs to ensure generation and communication of robust evidence supporting value demonstration and reimbursement success.
- Support strategic pricing decisions, budget impact analyses, and payer engagement initiatives to secure sustainable access.
- Support EU marketing on local needs in terms of materials and processes.
- Build and maintain strong relationships with payers, HTA authorities, policy influencers, and other relevant external stakeholders in Germany.
- Represent Genmab in key discussions, working groups, and policy forums relevant to access and reimbursement.
- Provide input into policy shaping and advocacy activities in close collaboration with Corporate Affairs and regional access teams.
- Gather and communicate payer insights to inform strategic planning, evidence generation, and launch readiness.
- Partner with Medical Affairs to align on evidence generation, value messaging, and payer-relevant data dissemination.
- Collaborate with Regulatory Affairs and Legal to ensure all access-related activities meet compliance and ethical standards.
- Provide local market access expertise to cross-functional brand and launch teams, contributing to forecasting, lifecycle planning, and risk mitigation.
- Represent Germany within European and global Market Access networks to ensure local needs and perspectives are reflected in global access strategies.
Requirements
- Master’s degree or higher in Life Sciences, Pharmacy, Health Economics, Public Health, or a related field.
- Minimum of 7–10 years of experience in market access, pricing, reimbursement, or health economics within the pharmaceutical or biotechnology industry.
- Proven track record managing AMNOG submissions, benefit assessments, and pricing negotiations in Germany.
- Strong understanding of the German healthcare system, HTA and payer landscape, and oncology market dynamics.
- Experience in product launches and lifecycle management for specialty or oncology medicines.
- Excellent strategic thinking, analytical, and stakeholder management abilities.
- Fluent in German and English (both written and spoken).
- Ability to work effectively in a matrixed, international environment.
Benefits
- Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance.
- Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories.
- Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.
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