Marketing Specialist executing membership - focused campaigns for MGMA. Collaborating with Association Managers to optimize marketing strategies and report on performance in Denver hybrid role.
About the role
- Marketing Director responsible for scaling Direct Mail strategy for Personal Loan and Credit Card businesses. Leading a team to optimize analytics and drive marketing innovation in a dynamic environment.
Responsibilities
- Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
- Build a deep understanding of our end-to-end mail execution process that involves multiple teams (Campaign Execution, Credit, Marketing, etc.) and how we capture DM response data within our prospect database that feeds future insights, and execute this process on a monthly basis with minimum errors.
- Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
- Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
- Analyze cross-channel interactions i.e., how DM influences other marketing channels and other channels’ impact to DM.
- Build deep expertise in our DM Targeting models, partner with the Data Science team to continuously improve our targeting efficiency.
- Steward the maintenance and monitoring of channel efforts with internal team members & partners
- Keep pace with industry trends and best practices to drive channel innovation
- Key stakeholder in business planning and budgeting
Requirements
- Bachelors degree in a quantitative discipline such as Engineering, Statistics, Economics, Business Management, or Computer Science (advanced degree desired)
- 12+ years of experience driving informative decisions through analyses; Master’s or PHD degrees may offset experience
- 7+ years managing prescreen direct mail programs at scale (5M+ mail pieces/month), ideally within consumer lending or financial services.
- 7+ years of analytics leadership experience, building and prioritizing teams and objectives based on company strategy
- Deep knowledge of analytical tools and techniques to drive business outcomes. Advanced analytical skillset using tools such as SQL, SAS, R, or Python. Experience leveraging data visualization and digital marketing tools such as Power BI
- Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity
- Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives
- Experience in marketing and in particular direct mail marketing is preferred
- Lending or consumer finance industry experience preferred
Benefits
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave, and other wellness benefits
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts through Perkspot
- The ability to work remotely in the United States
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