Hybrid Principal Product Manager – Growth & Engagement

at GEICO

• Job title: Principal Product Manager – Growth & Engagement
• Job type: Full Time
• Experience level: Lead
• Salary: $146,575 - $229,600 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Azure
• Location requirements: Hybrid, Bethesda, United States

About the role

• Principal Product Manager overseeing growth and engagement for GEICO's public web platform. Leading cross-functional teams to enhance customer experiences and drive measurable business outcomes.

Responsibilities

• Own the product vision, strategy, and roadmap for GEICO’s public web platform and entry point experiences.
• Drive end-to-end growth and engagement, partnering with product and marketing teams to align brand promises with downstream experiences and improve overall customer experience lifecycle quality.
• Define and lead AI-driven personalization across entry point experiences including dynamic UI and messaging.
• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond.
• Conduct funnel and cohort analysis, market and competitive research, and customer interviews to identify the highest-leverage opportunities and inform product decisions.
• Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility, making trade-off decisions when needed.
• Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases.
• Establish a high-velocity experimentation engine to optimize early-stage growth and engagement.
• Collaborate with stakeholders across the organization to ensure alignment and drive alignment on key decisions.
• Define north-star metrics and KPI trees and continuously monitor product performance, analyze metrics, and iterate on features to optimize user experience and drive measurable business outcomes.
• Connect with external and internal customers to regularly understand their needs and build long-lasting relationships.
• Oversee product rollout plan, segmentation, product adoption, and opportunities for product promotion.
• Partner with Data & Technology leaders to influence end-state architecture and instrumentation strategy and drive secure, resilient, accessible, performant, and scalable product solutions and measurement pipelines that address material customer and business problems.

Requirements

• Bachelor’s degree required.
• 10+ years of product management experience, with significant ownership in high-traffic consumer web platforms or subscription/ecommerce products.
• Proven track record delivering successful products and measurable improvements in acquisition, retention, and conversion funnels through experimentation and product-led optimization.
• Strong quantitative background with hands-on experience analyzing large datasets and making causally grounded decisions.
• Experience with instrumentation, experimentation, and rollout tooling (e.g., StatSig, Optimizely, Adobe Target, feature flag systems, or internal frameworks).
• Demonstrated ability to apply modern ML/LLM capabilities to accelerate growth velocity.
• Strong leadership skills with the ability to influence diverse stakeholders and inspire cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
• Experience working with Agile methodologies and tools such as JIRA or Azure DevOps.
• Passion for innovation, continuous learning, and driving positive change.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.