Associate Product Manager in healthcare marketing at Edwards Lifesciences. Collaborating with teams to drive innovative solutions in cardiac surgery and market analysis.
Responsibilities
Collaborate with marketing team member(s) to draft annual marketing plans including programs, budgeting, market analysis, competitive analysis, payer impact, ensure alignment with overall business unit strategy and plans thorough execution
Analyze clinical and market data that may include competitive activity, reimbursement and economic trends
Partner closely with marketing team member(s) to develop marketing questionnaires/plans and presentation materials on market dynamics, industry trends and business opportunities
Assist in executing major product launch in collaboration with regional partners as appropriate
Develop productive relationships with KOLs, building advocates, market influencers, and market develop initiatives and balancing the VOC through in-depth continuous conversations
Collect market research
Actively respond to competitive threats
Identify opportunities for clinical studies, publications, and clinical support programs
Requirements
Bachelor's Degree with minimum of 3 years related experience in healthcare industry Required
Master's Degree or equivalent 1 year related experience in healthcare industry Required
Excellent written and verbal communication skills and interpersonal relationship skills
Experience working in sales, marketing, or healthcare industry preferred
Proven expertise in MS Office Suite
Good problem-solving, critical thinking, and investigative skills
Solid knowledge and understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
Solid knowledge of marketing concepts and principles
Proactively gain procedural and product knowledge through all available sources (internal and external as the opportunities arise)
Ability to manage confidential information with discretion
Strict attention to detail
Ability to interact professionally with all organizational levels
Ability to manage competing priorities in a fast-paced environment
Ability to work in a team environment with global marketing team and cross functional partners
Ability to build productive internal/external working relationships
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
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