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Marsh McLennanSmall Business Insurance Analyst
Marketing Analyst guiding insurance clients with market intelligence and creative coverage solutions. Maintaining relationships with carriers and ensuring proper submissions for clients' needs.
About the role
- Analyzing the performance of marketing efforts across multiple channels, including but not limited to television, search, social, email, direct mail and display/video advertising.
- Study user behaviors and work with other analysts to join different data sources for measurement & attribution.
- Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
- A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members.
- While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.
Requirements
- A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, etc.)
- 3 - 4 years of experience working with marketing analytics tools and data sources.
- Web/App measurement (Google Analytics strongly preferred)
- Cloud-based data platforms (BigQuery and Snowflake preferred)
- Strong experience using SQL for querying large datasets.
- Experience with data visualization tools. (Power BI strongly preferred)
- Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
- Familiarity with CRM tools (Salesforce Marketing Cloud)
- Strong familiarity with marketing KPIs, tagging, and knowledgeable of the current MarTech landscape.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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