Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst III role focusing on data-driven insights for GEICO’s brand. Collaborating across teams to enhance marketing measurement and business intelligence tools.
Responsibilities
- Analyzing the performance of marketing efforts across multiple channels, including but not limited to television, search, social, email, direct mail and display/video advertising.
- Study user behaviors and work with other analysts to join different data sources for measurement & attribution.
- Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
- A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members.
- While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.
Requirements
- A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, etc.)
- 3 - 4 years of experience working with marketing analytics tools and data sources.
- Web/App measurement (Google Analytics strongly preferred)
- Cloud-based data platforms (BigQuery and Snowflake preferred)
- Strong experience using SQL for querying large datasets.
- Experience with data visualization tools. (Power BI strongly preferred)
- Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
- Familiarity with CRM tools (Salesforce Marketing Cloud)
- Strong familiarity with marketing KPIs, tagging, and knowledgeable of the current MarTech landscape.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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