Director of Customer Lifecycle Marketing responsible for managing the customer journey and revenue growth. Leading a team at GBG to support pipeline and campaign performance.
Responsibilities
**What you will do**
Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities
Requirements
**Skills we are looking for**
Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
Experience with HubSpot, Salesforce, 6sense, or similar technologies
Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization
Benefits
**To find out more**
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
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