Strategist leading Wealth and Intermediary Client Marketing initiatives at Northern Trust. Collaborating across teams to drive client engagement and marketing effectiveness.
About the role
- Director of Customer Lifecycle Marketing responsible for managing the customer journey and revenue growth. Leading a team at GBG to support pipeline and campaign performance.
Responsibilities
- **What you will do**
- Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
- Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
- Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
- Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
- Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities
Requirements
- **Skills we are looking for**
- Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
- Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
- Experience with HubSpot, Salesforce, 6sense, or similar technologies
- Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization
Benefits
- **To find out more**
- As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
- To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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