Hybrid Director of Customer Lifecycle Marketing

at GBG Plc

• Job title: Director of Customer Lifecycle Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Atlanta, United States

About the role

• Director of Customer Lifecycle Marketing responsible for managing the customer journey and revenue growth. Leading a team at GBG to support pipeline and campaign performance.

Responsibilities

• **What you will do**
• Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
• Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
• Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
• Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
• Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

Requirements

• **Skills we are looking for**
• Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
• Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
• Experience with HubSpot, Salesforce, 6sense, or similar technologies
• Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization

Benefits

• **To find out more**
• As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
• To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.