Hybrid Membership CRM Lead

Posted 2 hours ago

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About the role

  • Membership CRM Lead overseeing member communications at Future. Responsible for managing marketing activity and building customer journeys at Future.

Responsibilities

  • As the Membership CRM Lead, you will be the architect of our member communications.
  • Oversee the end-to-end management of marketing activity, encompassing strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications.
  • Build seamless customer journeys that turn casual visitors into loyal members.
  • Lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.

Requirements

  • CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
  • Lifecycle Marketing - A strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable).
  • Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them.
  • Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets.
  • Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic.
  • People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role.
  • Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements.
  • Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams

Benefits

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Job title

Membership CRM Lead

Job type

Experience level

Senior

Salary

£40,000 - £50,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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