Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Digital Copywriter crafting compelling messaging for ecommerce growth at Front Row. Collaborating with various teams to optimize copy across multiple channels and drive engagement.
Responsibilities
- Write and test ad copy for paid social, display, and search campaigns.
- Create persuasive, brand-aligned copy for SMS, email, and lifecycle marketing.
- Write optimized blog content, product descriptions, and landing pages.
- Partner with media and CRM teams to test creative hypotheses.
- Maintain and evolve a cohesive brand tone across channels.
- Conduct thorough research to gain deep insights into client industries, target audiences, and competitive landscapes.
Requirements
- 3–5+ years of experience in digital copywriting, preferably in an agency or fast-paced marketing environment (bonus points for beauty industry experience!)
- Proven ability to write for multiple funnel stages, from upper-funnel awareness campaigns to conversion-focused CTAs.
- Experience writing for paid media, email/SMS, and SEO channels.
- Strong understanding of keyword research, SEO best practices, and performance analytics.
- Familiarity with A/B testing methodologies and performance optimization.
- Excellent attention to detail, organization, and ability to manage multiple projects simultaneously.
- Comfort collaborating across creative, media, and analytics teams.
- A strategic thinker with a passion for challenging the status quo and driving transformative change in the industry.
Benefits
- 20 PTO days (prorated based upon start date) & 7 sick days per annual year
- Medical, Vision, and Dental Insurance Benefits
- 401k
- Hybrid working schedule (remote + in-office)
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