Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.
About the role
- Brand Director for Freddie's Flowers ensuring brand growth, emotional resonance, and cultural relevance. Develops strategies and mentors teams in driving compelling campaigns.
Responsibilities
- ● Brand Strategy & Positioning
- ○ Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance
- ○ Define brand architecture, messaging, and tone of voice
- ○ Lead seasonal and annual brand planning with input from key creative and commercial stakeholders
- ● Brand Direction & Execution
- ○ Support and mentor the brand and creative teams to deliver emotionally compelling campaigns and content whilst championing brand consistency
- ○ Deliver highly effective campaigns and content across socials, partnerships, press and events with clear, measurable goals
- ● Team Leadership & Collaboration
- ○ Manage and coach a Senior Brand Manager and Copy Lead, providing clear priorities and structured development
- ○ Represent the Brand team as part of the Senior Management Group
- ○ Act as a bridge between the creative and commercial teams, ensuring alignment
- ○ Nurture a positive and purposeful brand culture within the team
- ● Growth & Innovation
- ○ Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)
- ○ Use insight, intuition, and data to uncover brand opportunities and audience segments
- ○ Stay ahead of cultural trends and competitor activity
Requirements
- ● An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC
- ● Willing and able to be hands-on in campaign planning and delivery
- ● A sharp brand thinker with a deeply creative instinct and commercial awareness
- ● Highly collaborative and emotionally intelligent, with a mentorship mindset
- ● Comfortable working closely with a founder and creative-led team
- ● Excited to build something beautiful, joyful, and culturally meaningful
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- Bi-Weekly lunch
- And Flowers!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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