Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- ASEAN Product Marketing Analyst developing aligned product specifications strategy for competitive positioning in automotive segment across ASEAN markets. Collaborating with global product development teams and stakeholders for successful execution.
Responsibilities
- Execute ASEAN strategy for product/market offering
- Provide aligned ASEAN product definition input for future models and in-cycle actions
- Develop specification line up which will support optimum segment coverage and drive profits and brand
- Review Market Equation input from ASEAN markets and feedback to each market for change, correction and recommendation in complicate environments; different markets’ need and regulations.
- Consolidate ASEAN market equation and develop management review deck
- Raise Change Request (CRF) for product and align with all stakeholders (M&S, ASEAN management, PD, Finance and RPLM) to get approval in Global Franchise Room
- Being single point of contact for market equation and correspondent with all global product development on behalf of ASEAN
- Develop “What it Takes” roadmap to achieve TARR/EBIT target while achieving desired volume/shared target.
- Support on time and quality delivery of GPDS milestones
- Review Product Direction Letter for global Everest program for ASEAN
- Propose deletion, add and aligned features for ASEAN to improve revenue, reduce cost and reduce complexity in production
- Correspond with markets and product program offices to get concurrence/acceptance to the change of PDL
- Conduct central study of future product program to fill gap of products offering as well as create whitespace for products in ASEAN (e.g. EV strategy for ASEAN)
- Discuss with senior managements and markets to deliver study that lead to execution
- Being single point of contact on all cross car line product marketing matters (SYNC, Connectivity, Nomenclature and etc.). Develop study, provide point of view as well as align with markets to provide feedback/input into global cross car line product marketing
- Work with key market stakeholders to ensure that the voice of the ASEAN markets is heard in the T6 FPVs, IPVs and cycle plan process.
- Lead, Track and consolidate Competitive Cycle Plan
- Work with ASEAN markets in pre-launch activities such as pricing (Equipment Adjusted or Equipment Adjusted Transaction) and in-depth product training as part of the TTM & launch readiness requirement
Requirements
- Bachelor's or Master's Degree in Engineering or Marketing
- 5-7 years experience in Product Marketing, Product Finance or Product Development in automotive business
- Strong spreadsheet skills
- Good analytical skill, Strong Strategic Thinking and High accuracy in dealing with complex equations.
- Excellent Communication Skill both oral and written. Cross cultural management
- Highest levels of personal and professional integrity
- Ability to work and operate independently in a cultural environment that can be ambiguous and complex
- Understand dealership business operations and vehicle sales process
Job title
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Degree requirement
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