Hybrid CRM Manager

at FOODVIBEZ

• Job title: CRM Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hamburg, Germany

About the role

• CRM Manager responsible for planning and optimizing campaigns across various channels at FOODVIBEZ. Driving customer engagement strategies in the growing food industry from Hamburg.

Responsibilities

• You always keep an eye on the latest trends in CRM and determine which approaches are suitable for our brands
• You use your creativity to develop innovative communication concepts and tailor campaigns optimally to our target audience
• You take responsibility for planning, implementing and optimizing CRM campaigns across multiple channels, with a main focus on email marketing (Klaviyo), but also considering WhatsApp, SMS or even print measures
• You develop and implement creative campaigns and loyalty programs for our various brands based on data-driven insights to increase customer activity and revenue
• You design CRM strategies, methods and tools that are applicable across all brands
• You continuously analyze the performance of your campaigns, perform data-driven optimizations and work towards clearly defined KPIs to maximize retention and customer lifetime value (LTV)
• You collaborate closely with other departments to ensure your activities support brand strategy and communication and are aligned with company objectives.

Requirements

• You have at least 2–3 years of professional experience in CRM within a social media environment, ideally in the food or FMCG sector or in fast-growing startups
• You hold a degree or comparable qualification with a focus on marketing, communications or a similar specialization
• You are proficient in email marketing, WhatsApp marketing and loyalty marketing; knowledge of additional CRM topics is a plus
• You possess strong analytical skills that enable you to interpret data and metrics effectively to optimize CRM strategies
• Creativity is one of your strengths and you can create engaging customer campaigns that resonate with the target audience
• You are execution-oriented with a hands-on mentality, driving initiatives from concept through to completion

Benefits

• You can expect a strong team spirit, continuous opportunities for professional development and the chance to take on responsibility
• We offer a representative office with stocked fridges, fruit and snacks
• Flexible working: the perfect mix of shared office time and home office
• Very short decision-making paths with a flat hierarchy are a matter of course for us
• Regular team events, meetings with major content creators and much more await you — so it won’t be boring here ☺