Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
About the role
- Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross-functional collaboration to enhance member engagement.
Responsibilities
- Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization.
- Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI.
- Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value.
- Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience.
- Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
- Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.
- Forge and maintain strategic social partnerships to amplify brand presence and engagement.
- Strategize and roadmap social initiatives, ensuring alignment with broader business goals.
- Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.
- Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.
- Perform other tasks as required.
Requirements
- Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred.
- A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.
- Proficiency with social media scheduling and analytic tools required.
- Proficiency with SEO, WordPress, HTML or similar required.
- Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements.
- Thorough knowledge of regulations applicable to essential responsibilities.
- Effective communication skills across all levels of audience.
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