Lead Marketing Analyst transforming data into actionable insights for Adobe's marketing initiatives. Collaborating with global teams to drive business growth through effective marketing analytics and strategy execution.
About the role
- Marketing Analytics Specialist at Finning managing analytics services and executing marketing campaigns. Enhancing marketing performance through data-driven insights and collaboration.
Responsibilities
- Execute and optimize digital marketing campaigns across platforms like Google Ads and social media
- Manage and analyze data from Adobe Analytics, Google Analytics, and other tools to measure performance
- Develop and maintain dashboards and reports in PowerBI to track KPIs and campaign ROI
- Lead website analytics implementation, tagging strategies, and data governance across Finning’s digital ecosystem
- Full responsibility for web analytics needs across customer analytics platforms
- Ensure we are collecting the right web analytics data by designing tagging strategies and helping translate analytics requirements from the business into new variables for developers to implement
- Provide actionable insights and recommendations to improve marketing effectiveness and customer engagement
- Dive into multiple data sources such as web analytics (Adobe Analytics, Google analytics), CRM, social, email, paid media (ex. Display), Google Ads to understand marketing attribution and performance of our ads
- Ensure teams have KPIs, dashboards and ad-hoc analysis to understand digital customer behavior, the insights and recommendations on goal performance
Requirements
- Bachelor’s degree with 5+ years of marketing analytics and execution experience
- 4+ years of hands-on experience with Adobe Analytics and Google Analytics
- Proficiency in PowerBI and familiarity with SQL/DAX for data analysis
- Experience with tagging technologies (Adobe Launch, Google Tag Manager) and campaign platforms (Google Ads, Meta, LinkedIn)
- Strong analytical, problem-solving, and communication skills with the ability to present insights clearly
- Ability to manage multiple priorities and work collaboratively with cross-functional teams and vendors
Benefits
- Flexible benefits
- Retirement program
- Matching contributions from day one
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