Senior Communications Digital Product Manager at FIFA leading digital content product strategy and delivery across owned platforms to enhance user engagement and operational efficiency.
Responsibilities
Lead digital product strategy and delivery, managing the full lifecycle of FIFA’s digital content products across owned platforms and ensuring alignment with divisional priorities and business objectives
Drive innovation and performance by developing scalable solutions, fostering continuous improvement, and ensuring tools and platforms reflect evolving audience needs and technologies
Coordinate cross‑divisional collaboration to align platform functionality with communications, editorial, and stakeholder requirements
Champion user‑centric design and operational excellence, ensuring all digital products deliver a consistent, engaging, and world‑class experience for both content creators and audiences.
Define and deliver FIFA’s digital product vision across all owned and operated platforms, managing the complete product lifecycle from ideation to optimisation
Align product strategies with divisional objectives and the Football Unites the World: Strategic Objectives for the Global Game (2023–2027) vision, ensuring a balance between creativity, functionality, and efficiency
Develop and maintain product roadmaps, calendars, and budgets that support the organisation’s communications and storytelling priorities
Provide strategic insights and recommendations that shape FIFA’s long‑term digital direction
Oversee development and execution of product requirements — including editorial, multimedia, statistical, and technical elements — ensuring all deliverables meet quality, performance, and deadline expectations
Coordinate product rollouts, sprint planning, and testing cycles in close collaboration with editorial, technical, and communications teams
Manage platform integrations and key features such as SEO, search, video infrastructure, and API configurations to maintain high editorial and technical standards
Validate and optimise products through user acceptance testing and post‑launch performance reviews
Lead requirements‑gathering workshops and working sessions with internal stakeholders to translate business and editorial needs into prioritised product roadmaps
Foster cross‑divisional collaboration between the Communications Division, IT, and marketing teams to ensure alignment and shared accountability
Represent digital product interests in cross‑functional projects, such as CMS, CRM, or regional platform initiatives, ensuring communications objectives are consistently embedded
Support and coordinate multilingual, multimedia, photographic, and statistical content operations across FIFA’s digital ecosystem
Manage editorial and content tools (e.g. FIFA Content Management System, FIFA Digital Hub), ensuring effective governance, live support, and optimal asset tagging and organisation
Oversee communications‑specific digital products to guarantee that all digital channels reflect FIFA’s brand, editorial quality, and compliance standards
Support the integration of corporate and competition‑related video content, maintaining high technical and editorial consistency
Drive digital transformation by promoting a culture of experimentation and adopting emerging technologies, including AI‑enhanced tools, to improve efficiency and creativity
Conduct ongoing research, benchmarking, and trend analysis to identify opportunities for growth and optimisation
Ensure accurate product documentation, data reporting, and transparency throughout the delivery lifecycle
Champion user‑centred design principles and scalable product ecosystems that strengthen FIFA’s digital reach and organisational agility
Requirements
8–10+ years of experience in digital product management, preferably within media, publishing, sports, or global organisations
Proven experience managing digital platforms, CMS ecosystems, or content-driven products at scale
Demonstrated experience leading full product lifecycles from concept through launch and optimisation
Experience working with cross-functional teams including editorial, engineering, UX, marketing, and communications
Experience delivering digital products for large global audiences or high-traffic platforms
Bachelor’s or Master’s degree in Digital Media, Communications, Product Management, Computer Science, Business Administration, or a related field
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