Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst responsible for supporting Distribution objectives at Farmers through advanced analytics and market planning. Collaborates on diverse projects to drive acquisition, retention, and profitability.
Responsibilities
- Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects
- Implements local market planning and analysis
- Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
- Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting
- Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns
Requirements
- High school diploma or equivalent required
- Bachelor’s degree preferred in business, statistical or related field
- At least two years of business planning, marketing, or consulting with Farmers or equivalent external experience
- 3+ years of Advanced Excel, SQL/VBA, Snowflake cloud data exposure and modeling preferred
- Experience working with cross-functional teams
- Strong excel and database skills
- Relationship management skills
- Excellent verbal and written communication skills
- Strong technical skills in marketing analysis, statistical analysis, mathematical modeling, optimization and simulation
- Strong with PC databases, spreadsheets, and statistics
Benefits
- Competitive salary commensurate with experience, qualifications and location
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
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