Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Growth Generalist discovering and scaling new growth levers at Fanvue, an AI-powered creator monetisation platform. Redefining the creator economy by turning ambiguity into signal.
Responsibilities
- Identify and prioritise new growth opportunities using internal data, external research, and first-principles thinking
- Design and ship hypothesis-driven experiments at high velocity, running multiple tests concurrently
- Build scrappy MVPs and prototypes such as landing pages, workflows, lifecycle triggers, and lightweight product changes
- Instrument and evaluate experiments using impact metrics like activation, retention, funnel conversion, and revenue efficiency
- Decide quickly whether to kill, iterate, or double down based on signal
- Convert winning experiments into repeatable systems with clear playbooks, tooling, and ownership handoffs
- Create at least one compounding growth loop or flywheel that materially impacts core metrics
- Partner closely with Product, Engineering, Content, Lifecycle, and Creators to reduce friction and increase execution speed
- Communicate learnings clearly and continuously, focusing on outcomes rather than output
Requirements
- Proven growth operator with experience discovering new growth levers, not just optimising existing channels
- High experimentation velocity with strong hypothesis discipline and a bias toward shipping
- Strong systems thinker who can turn one-off wins into scalable, repeatable growth mechanisms
- Highly autonomous with a strong ownership mindset and comfort operating without heavy guardrails
- Data-informed decision-maker who acts with imperfect information and prioritises impact over vanity metrics
- Comfortable working cross-functionally and unblocking work rather than waiting on dependencies
- Focused on leverage and compounding growth rather than incremental optimisation
Benefits
- Remote working
- Flexible hours, according to when you perform best
- Unlimited holiday
- Budget for growth and wellbeing
- A culture that values innovation, ownership, transparency, and speed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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