VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Growth Marketing Lead at Develop Health utilizing AI to accelerate access to medications. Responsible for campaign ownership, messaging, and driving growth through various channels.
Responsibilities
- Take ownership of every outbound sequence — Rewrite messaging across direct mail, email, LinkedIn, and multi-channel orchestration.
- Build the experiment source-of-truth — Catalog every structured test we've run to date.
- Lock our conference presence at strategic events — Decide which conferences map to company strategy.
- Run a brand-specific outbound program — Multi-channel campaign targeting prescribers of a single high-priority brand.
- Ship the conversion dashboard — Partner with our analytics lead to build channel × EHR × specialty cuts of contact rate, demo rate, and demo-to-close.
Requirements
- 5-10 yrs in growth marketing, demand gen, or campaign-led roles at high-growth B2B SaaS or health-tech companies.
- Demonstrated craft as a writer — you've personally written cold emails, LinkedIn DMs, and direct-mail copy that converted.
- Mastery of multi-channel outbound — Apollo, Outreach (or equivalent), Orum, LinkedIn Sales Nav, Claude, direct-mail tools.
- Real conference and field-marketing experience — you've engineered booth presence end-to-end.
- Quantitative fluency — you decompose funnels reflexively, design experiments with sample sizes and success thresholds.
- High-slope learner who thrives on ambiguity, prefers shipping over planning.
- Excellent written communication; can write copy that sounds like a human, not a vendor.
Benefits
- Competitive salary + meaningful equity in a company growing 10× year-over-year.
- Health, dental, and vision coverage; flexible PTO.
- High-end workstation & tooling budget.
- The chance to build software that directly improves access to care for hundreds of thousands of patients.
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