Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
About the role
- Director of Growth Strategy & Insights leading growth strategies for The McDonald’s Division, synthesizing consumer, customer and market insights for effective business planning.
Responsibilities
- Act as a trusted advisor to BDDs and cross‑functional leadership, supporting growth strategy development, prioritization, and risk assessment.
- Inform and influence Market, OU and customer business plans by translating insights into clear strategic choices and trade‑offs aligned with TMD growth objectives.
- Play a leading role in Long Range Planning (LRP), Annual Business Planning (ABP), and key strategic milestones with insight‑backed strategy recommendations.
- Partner with Finance and Analytics teams to ensure strategies are grounded in performance realities while remaining focus on strategic implications rather than analytics production.
- Lead Beverage Strategy with priority markets, collaborating with McDonald’s and support functions on multi-year strategies grounded in market, channel, and customer insights.
- Identify and frame consumer‑ and customer‑led growth opportunities across beverages, channels, occasions, and packages, clarifying size of prize, strategic role, and commercial relevance.
- Translate growth strategies into clear, compelling, sales‑ready narratives that articulate the “why”, “why now”, and customer value.
- Partner with Sales and Customer Leadership to ensure strategic initiatives are supported by fact‑based selling stories and aligned success measures.
- Support senior‑level customer engagements and joint business planning by providing strategic context and opportunity framing.
- Lead the identification, synthesis, and application of consumer, customer, category, and cultural insights relevant to McDonald’s and the beverage portfolio.
- Lead custom research for McDonald’s on priority strategic questions in top markets, ensuring outputs translate directly into strategic and commercial implications.
- Translate qualitative and quantitative inputs into actionable insights that inform strategy, execution priorities, and selling implications.
- Serve as the voice of the consumer and guest in strategic discussions, ensuring alignment with evolving needs and behaviors.
- Enable alignment across TMD, OUs, Global Human Insights, Marketing, Sales, Analytics, and Finance through shared frameworks, narratives, and best practices.
- Support global and regional innovation agendas by identifying consumer‑led opportunity spaces and clarifying their role within the broader portfolio and growth strategy.
- Partner with stakeholders to define success metrics and KPIs for strategic initiatives and track adoption and impact to inform continuous improvement.
Requirements
- Bachelor’s Degree or equivalent work experience required.
- MB/MBA or advanced business degree preferred but not required.
- Minimum 7+ years of experience in growth strategy, commercial strategy, strategic insights, marketing strategy, or related roles.
- Experience working with complex customers and/or foodservice preferred but not required.
- Fluency in data manipulation to extract strategic direction and narrative, forecasting, and project future consumer and customer behavior.
- Strong business orientation with the ability to connect consumer understanding to commercial outcomes.
- Experience operating in matrixed, international environments with multiple stakeholders.
- Proven ability to influence without authority and operate as a strategic advisor.
- English written and verbal fluency required.
- Fluency in another language is a plus but not required.
Benefits
- Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
- International Experience: Become part of international projects and work along multicultural teams, through our global network.
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