Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
About the role
- Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
Responsibilities
- Develop and lead the lead generation strategy aligned with revenue goals and pipeline targets
- Translate business priorities into integrated demand generation programs across digital channels, events, website initiatives, and content-driven campaigns
- Identify opportunities to expand marketing reach, improve lead quality, and increase marketing contribution to pipeline
- Partner with Sales, Business Development, and Marketing leadership to align campaigns with target accounts, industry segments, and growth priorities
- Oversee the planning and execution of multi-channel lead generation programs including digital advertising, content syndication, inbound marketing, marketing automation, and field marketing initiatives
- Guide Growth Marketing Managers in developing and optimizing campaigns that generate qualified leads and measurable pipeline contribution
- Own marketing performance analytics and campaign measurement across demand generation initiatives
- Develop dashboards and reporting frameworks tracking Marketing Qualified Leads (MQLs), cost per lead, marketing-attributed pipeline, and lead-to-opportunity conversion
- Analyze campaign performance using platforms such as Google Analytics 4, HubSpot, and Salesforce
- Oversee marketing automation strategy including lead capture, segmentation, and nurture programs
- Lead initiatives focused on improving website-driven lead generation and conversion performance
- Manage and mentor Growth Marketing Managers responsible for campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- More than 8+ years of experience in B2B demand generation, growth marketing, or lead generation roles
- Proven track record of developing and executing multi-channel lead generation strategies that drive qualified pipeline and revenue impact
- Strong experience managing integrated marketing campaigns across digital channels, marketing automation, events, and inbound programs
- Hands-on experience with marketing technology platforms including HubSpot, Salesforce, and Google Analytics 4
- Experience analyzing campaign performance, marketing attribution, and pipeline contribution using data and reporting dashboards
- Experience leading and mentoring marketing professionals responsible for campaign execution and program management
- Strong understanding of marketing-to-sales funnel management, including lead qualification, lifecycle management, and conversion optimization
- Experience optimizing inbound marketing and search performance using tools such as SEMrush or similar SEO platforms.
Benefits
- flexible work at home program
- Health and wellness programs
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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