VP and GM overseeing fan vertical strategy and revenue generation at Fanatics. Combining strategic leadership with hands-on execution in a dynamic sports environment.
Responsibilities
Define annual financial and performance objectives aligned with Fanatics Commerce’s four pillars: (1) Delightful Experience Everyday; (2) Great Products, Storytelling & Availability; (3) New Rights & New Markets; (4) One Commerce Wins.
Establish and evolve the fan vertical vision and roadmap for short-, mid-, and long-term success, leveraging consumer insights, performance data, and market intelligence.
Lead end-to-end fan vertical strategy tailored to league, partner, and fan needs, ensuring timely product availability and compelling storytelling throughout the season.
Provide strategic oversight across merchandising, pricing, inventory, SKU optimization, channel segmentation, promotional strategies, and in-season replenishment.
Analyze performance metrics (sales, inventory, etc.) to guide decisions and optimize results.
Build strong cross-functional partnerships (Buying, Merchandising, Planning, Marketing, Sourcing, Sales, Finance, Operations) to drive execution and shared accountability.
Maintain deep understanding of contractual rights and obligations (e-commerce, wholesale, in-venue merchandising, sponsorships, events).
Monitor industry trends to identify growth opportunities and pursue rights renewals/expansions.
Develop scalable solutions for financial ROI across fan verticals.
Lead Quarterly Business Reviews (internal and partner-facing) and monthly Fan Vertical Exchange meetings; participate in weekly business reviews.
Align with other GMs to ensure consistency and scale across Fanatics Commerce.
Provide guidance to analytics teams for data-driven decision-making.
Ensure compliance with league/team policies and applicable laws.
(NFL/MLB/College/NHL only): Oversee Team Services/Promo support for uniforms and team-issued apparel.
Requirements
Ability to travel up to 35%.
Bachelor’s degree in Business, Apparel, Merchandising, or equivalent experience with strong understanding of product and sales creation processes.
15+ years of progressive leadership experience with P&L ownership in licensed apparel, sporting goods, consumer products, e-commerce, or related retail/wholesale environments (buying, merchandising, inventory management, planning, operations).
Deep knowledge of U.S./Canadian retail and consumer trends, preferably in sports licensed merchandise.
Passion for sports and strong understanding of associated consumer demographics.
Demonstrated ability to build, lead, and develop high-performing teams; proven talent acquisition and mentoring skills.
Strong interpersonal and communication skills (written, verbal, listening) with executive presence.
Ability to collaborate and influence across a matrixed organization, managing multiple stakeholders and competing priorities.
Highly analytical with experience leveraging sales data and financial metrics (P&L, margin analysis, pricing strategies) to drive decisions.
Skilled in problem-solving and driving creative, timely solutions with a big-picture perspective.
Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and familiarity with data warehouses and database management.
Benefits
We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off to help you recharge
Competitive 401k plan to support your financial future
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