Hybrid Principal User Experience Designer

at Expedia Group

• Job title: Principal User Experience Designer
• Job type: Full Time
• Experience level: Lead
• Salary: $224,000 - $313,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Principal User Experience Designer crafting AI-driven travel experiences at Expedia Group. Leads design and prototyping of conversational, intelligent systems for enhancing user engagement.

Responsibilities

• Translate strategic vision into high-impact visual stories and prototypes that clarify, align, and accelerate the future of AI-driven travel experiences across Expedia Group.
• Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas.
• Push the boundaries of AI and next-generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
• Design for agentic and mixed-initiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems.
• Evolve Expedia’s design system to support AI-native patterns, adaptive layouts, and intelligent interaction logic.
• Integrate data-informed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system.
• Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts.
• Evangelize the value of AI experience design within the organization—connecting creative ambition with practical outcomes.
• Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist.
• Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AI-driven design.
• Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
• Partner with research and data teams to understand behavioral patterns, context, and intent—translating insights into adaptive design strategies.
• Embed responsible AI design principles that prioritize fairness, explainability, and user trust.

Requirements

• 8+ years of relevant professional experience
• Bachelor’s degree in Human-Computer Interaction, User Experience Design, Cognitive Science, or related design or technical field; or equivalent related professional experience
• Demonstrated thought leadership and domain expertise in designing complex, AI-driven systems and experiences.
• Mastery in—Visual Design and Prototyping— and strong proficiency in others including UX Design, System Design, and Motion Design.
• Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma.

Benefits

• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent ( IATAN ) membership