Hybrid Principal User Experience Designer

Posted last month

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About the role

  • Principal User Experience Designer crafting AI-driven travel experiences at Expedia Group. Leads design and prototyping of conversational, intelligent systems for enhancing user engagement.

Responsibilities

  • Translate strategic vision into high-impact visual stories and prototypes that clarify, align, and accelerate the future of AI-driven travel experiences across Expedia Group.
  • Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas.
  • Push the boundaries of AI and next-generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
  • Design for agentic and mixed-initiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems.
  • Evolve Expedia’s design system to support AI-native patterns, adaptive layouts, and intelligent interaction logic.
  • Integrate data-informed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system.
  • Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts.
  • Evangelize the value of AI experience design within the organization—connecting creative ambition with practical outcomes.
  • Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist.
  • Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AI-driven design.
  • Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
  • Partner with research and data teams to understand behavioral patterns, context, and intent—translating insights into adaptive design strategies.
  • Embed responsible AI design principles that prioritize fairness, explainability, and user trust.

Requirements

  • 8+ years of relevant professional experience
  • Bachelor’s degree in Human-Computer Interaction, User Experience Design, Cognitive Science, or related design or technical field; or equivalent related professional experience
  • Demonstrated thought leadership and domain expertise in designing complex, AI-driven systems and experiences.
  • Mastery in—Visual Design and Prototyping— and strong proficiency in others including UX Design, System Design, and Motion Design.
  • Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma.

Benefits

  • medical/dental/vision
  • paid time off
  • Employee Assistance Program
  • wellness & travel reimbursement
  • travel discounts
  • International Airlines Travel Agent ( IATAN ) membership

Job title

Principal User Experience Designer

Job type

Experience level

Lead

Salary

$224,000 - $313,500 per year

Degree requirement

Bachelor's Degree

Location requirements

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