About the role

Assistant Brand Manager supporting marketing initiatives and brand plans at Weetabix. Collaborating with multiple teams to achieve business objectives and manage portfolios efficiently.

Responsibilities

Supporting both Weetabix Marketing Managers (Cereal and On The Go) and the Senior Brand Manager in delivering the Weetabix Brand Plans
Working with commercial finance to manage and report on the Weetabix marketing budget
Supporting the marketing managers on the development of future brand plans via our integrated commercial planning cycle (brand planning)
Responsible for internal communication of brand activity and step changing our internal engagement plan across our administrative and manufacturing functions at all our sites
Maintaining Weetabix’s suite of consumer and trade facing marketing assets; imagery, video and written for easy access by sales, marketing and corporate PR
Maintaining Weetabix’s websites so they carry up to date, accurate and engaging information to drive traffic
Managing artwork projects through the business, working with supply chain, legal and quality teams to ensure on time, in full delivery with minimal write off
Ownership of one or two small sub brand P&Ls including performance reporting, insight and innovation and brand activation
Supporting the brand team in collating data and development of presentation material
General administrative duties including raising purchase orders, invoicing and co-ordinating team meetings & activities
Manage relationships with external charity partners (e.g. Magic Breakfast / FareShare)

1–2 years’ experience supporting marketing or brand teams, assisting with campaign coordination, content development, or project delivery.
Proactive, solutions-focused approach: Demonstrates initiative and a positive mindset when supporting brand activity, contributing ideas, and resolving day-to-day marketing challenges.
Displays adaptability in a fast-paced environment: Comfortable managing changing priorities, supporting multiple campaigns, and responding flexibly to evolving marketing needs.
Collaborative team contributor: Works effectively with colleagues and external partners to ensure marketing initiatives are delivered on time and aligned with brand objectives.
Organised and detail-oriented: Able to manage tasks, timelines, and campaign materials efficiently while maintaining accuracy and attention to detail.