Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Marketing Specialist supporting the development and execution of marketing initiatives for ESRT's multifamily properties. Collaborating with teams to enhance brand presence and engage audiences.
Responsibilities
- Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
- Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
- Coordinate campaign ideation with on-site teams based on leasing velocity and availability
- Support marketing initiatives that drive qualified leads and conversion to leases
- Assist in the implementation and maintenance of consistent portfolio-wide brand standards
- Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
- Conduct routine website audits to confirm asset accuracy and user experience functionality
- Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
- Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
- Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity
- Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
- Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination
- Conduct competitor research and market audits to inform campaign strategy
- Assist in the preparation of monthly, quarterly, and annual reports based on established templates
- Track marketing budget expenses and communicate variances or overages to the team
- Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
- Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
- Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
- Develop and manage social media campaigns designed to enhance visibility and highlight the community
- Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
- Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
- Coordinate internal meetings, including agenda preparation and logistics support as needed
- Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams
Requirements
- Bachelor’s degree and/or equivalent experience
- 2-4 years of experience in Marketing
- Residential real estate industry experience a plus
- Microsoft Office Suite
- Familiarity with Canva, Google Analytics, Salesforce
- Data analysis
- Creative thinker
- Ability to copy write and edit
- Knowledge of how display, search and email advertising operates
- Familiarity reading data involving CPC, CPP, and ROI
- Familiarity with ILS platforms (e.g., Streeteasy)
- Basic understanding of Search Engine Optimization
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Field Marketing Manager driving regional marketing strategy and campaigns for North West Europe at F5. Collaborating closely with sales leadership and managing the marketing budget for effective field engagement.
Marketing & Promotions Executive supporting growth and visibility of regional newspaper titles across the North of England. Collaborating on marketing activities across print and digital channels with a hands - on role.
Leadership Support Associate supporting Scanfil’s CEO and executive team. Contributing to market research and growth initiatives in an international environment.
Marketing Manager fluent in Catalan, Spanish, and English for Easyfairs, a global event company. Responsible for communication campaigns and brand engagement in the Catalan market.
Manager, Downstream Marketing at Stryker leading Surgical Care marketing strategies and product launches. Responsible for top - line revenue and cross - functional collaboration within a hybrid work model.
Responsable Marketing chez Würth Elektronik France, pilote la stratégie marketing et le développement commercial. Management d'équipe et suivi des performances marketing sont clés.
Marketing Intern at IFF supporting market analysis and communication campaigns. Collaborating on client - driven projects to generate commercial opportunities and enhance creativity.
Marketing Manager managing marketing campaigns for Paramount Pictures' film library across digital platforms. Collaborating with sales and marketing teams to drive audience engagement and revenue.
Marketing Coordinator at Azul Airlines responsible for media strategies and managing digital and offline campaigns across platforms. Leading marketing efforts to enhance brand awareness and market presence.