Social Media Executive developing and executing social media marketing strategies at Electric Ireland. Overseeing operations and analyzing all social media activities while collaborating with internal teams.
Responsibilities
Oversee the day-to-day operational management of platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok
Collaborate with internal teams to support product launches, sponsorships, events, and e-commerce objectives
Develop engaging content across multiple formats and prepare creative briefs
Manage paid and organic social media activities, including budget allocation
Track and analyse key metrics such as follower growth, reach, engagement, and conversions
Monitor social channels for customer feedback
Assist the Advertising Manager and wider team with day-to-day tasks
Requirements
A 3rd level qualification in Marketing, or equivalent work experience
2–3 years’ experience in social media and digital marketing
Strong understanding of platform-specific best practices and trends
Results-driven with proven ability to optimise campaigns using data insights
Working knowledge of Google Analytics, Campaign Manager, and social media management tools
Ability to develop standout creative tailored to each platform
Excellent copywriting skills with strong grammar and attention to detail
Experience in A/B testing for copy and creative
Skilled in social media listening, engagement tools, and sentiment analysis
Experience managing budgets and collaborating effectively with creative and media agencies
Highly organised with excellent communication and stakeholder management skills
Benefits
Opportunity to lead Ireland’s transition to net zero carbon future
Career development through mentoring and training
Corporate Social Responsibility Opportunities
Sports and Social Clubs
Networking opportunities
Credit Union
Generous Pension
Access to staff well-being programmes
Generous parental leave entitlements
Strong values-based and inclusive culture
Strong commitment to diversity, equity and inclusion
Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted
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