IT Account Manager for closing consultative deals and identifying opportunities at Focus Group, an award - winning tech scale - up.
About the role
- Account Manager serving as the primary client contact for media campaigns at Equativ. Managing programmatic and managed media campaigns from planning through execution in a client-focused role.
Responsibilities
- Serve as the primary client contact, building strong, trust-based relationships.
- Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
- Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
- Identify upsell/cross-sell opportunities across open exchange and PMP formats.
- Proactively address evolving client needs with strategic recommendations.
- Use performance data to develop retention plans and uncover growth opportunities.
- Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
- Maintain and manage Deal Libraries and targeting strategies.
- Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
- Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
Requirements
- Understanding of programmatic, adtech, self serve, DSPs, SSPs, PMPs
- Analytical, organizational, problem solving, communication and troubleshooting skills
- Familiarity with optimization, attribution and other facets of the ad tech industry
Job title
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